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The Stirling Team

Nataliia Hinde

Nataliia is an experienced Business Consultant who delivers a wide range of assignments for companies and enterprise agencies, including Scottish Enterprise, Chambers of Commerce, SDI and OECD. Originally from Ukraine, now based in Scotland, Nataliia has a track record of working with senior management teams and small business owners to drive company growth, particularly through export market development, product innovation and internationalisation.

Nataliia has supported organisations across diverse sectors including manufacturing, financial services, renewables, textiles, toys, the pet industry, digital technologies, education and food & drink.

In recent years, Nataliia has developed a strong focus on sustainable development, embedding it as a core element of her consultancy work. She supports business in designing and implementing sustainability strategies by integrating Environmental, Social and Governance (ESG) principles into their operations. Her work includes conducting materiality assessments with leadership teams, advising Boards on ESG policy development aligned with strategic objectives, whilst delivering communications and training to enable effective implementation.

Drawing on recognised measurement frameworks such as the Global Reporting Initiative (GRI), Nataliia has helped numerous clients develop robust corporate responsibility reports and evidence-based sustainability practices. Her approach enables organisations to demonstrate meaningful environmental responsibility, social impact, and governance standards.

This strategic integration of sustainability not only strengthens business operations but also enhances market positioning and stakeholder confidence—whether companies are pursuing growth opportunities or preparing for exit.

Client Feedback

“…we began working on strategy. And with strategy came clarity…”

“…Nataliia’s role included market research, preparation of an export strategy; identification of potential partners and contacting partners and buyers.”

“Nataliia has been delivering these programmes for two years, assisting over 120 SME’s to export for the first time as well as supporting expansion of existing exporters.”

Roger Stirling Smith FIOD

Roger founded Stirling in 2000, drawing on over 24 years of prior business experience, during which he reached Chairman and Managing Director level of a £13.9m turnover company employing more than 200 people.

Since establishing Stirling, Roger has focused on providing a highly personal, hands-on service to business owners looking to sell. Having successfully sold two of his own businesses, along with numerous client businesses through Stirling, he brings practical, real-world insight to every transaction.

Roger is also the author of the well-received FREE Guide to Selling a Businesses, developed from his extensive experience. In addition, he has published Sell Your Business FAST!” (Second Edition)—a practical guide offering clear, structured advice on the sales process and exit strategies.

Through building a comprehensive database of business owners, buyers, and investors, Stirling consistently generates strong interest in businesses for sale, particularly within the engineering and manufacturing sectors.

With straightforward, transparent terms and conditions, Roger has positioned Stirling as a cost-effective and flexible option for SME owners planning their exit.


Book – Sell your business FAST

Roger has a book published about selling businesses – Sell your business FAST!”

To order your copy (Second Edition) CLICK HERE.

“Refreshingly open and often witty account of the business sales process (and exit strategies in general) delivered in a concise but structured manner…”

“This is a clear, pragmatic and unbiased book giving practical advice on how to sell a business…”

 

Client Feedback

“What I liked about working with Roger Smith of Stirling, is that we didn’t get ripped off with fees and false promises….” Steve Marsh

“We chose Roger where we appreciated his wide range of contacts, fair terms of business, including his honest & friendly approach to business.” L Peters

“Roger provided an efficient, tailor-made service from the initial introduction to the eventual sale of my engineering company.” Nick Hewinson

“Roger’s thorough approach to selling my company meant that a buyer was found after only a few months….” J Patrick

Caroline Hall, BSc, FCA

Caroline

Caroline Hall is one of Stirling’s independent business valuers, bringing decades of expertise in accounting, taxation, and business advisory services.

Caroline graduated from the University of London with a First Class Honours degree in Mathematics. She began her career with KPMG in London, where she trained as an auditor and qualified as a Chartered Accountant in 1986. She then specialised in taxation, advising private individuals and companies for a further three years. During this time, she gained extensive experience in areas including remuneration planning, emigration and immigration tax matters, Business Expansion Schemes, business sales and acquisitions, as well as capital gains and inheritance tax planning. She also developed strong expertise in business valuations and technical report writing.

In 1989, Caroline relocated to Shropshire and later joined D.R.E. & Co as a Director in 1994, a role she held until 2022.

As an Audit Principal, Caroline has worked closely with numerous family-owned businesses, providing strategic advice on tax, accounting, and commercial matters. Over the past 30 years, she has undertaken a wide range of business valuations, including for partnership disputes and matrimonial cases, often helping parties reach amicable or mediated settlements.

Caroline has also been instructed by solicitors in more complex or contentious cases, acting as a Single Joint Expert and preparing reports for the Court. Her valuation work extends to share sales, share schemes, acquisitions, and probate matters.

In addition to her professional work, Caroline contributed as an author for Tottel Publishing, where she was responsible for updating “Tax Planning for Buying and Selling Businesses” between 2007 and 2010.

Client Feedback

“I was very impressed with the quality, a well drafted report brought together in such a short period of time. Thank you very much for the excellent help when needed most.”  EO

“We required a valuation for an EMI share scheme and were provided a number of options which included HMRC approval.  I’d recommend Stirling for their competitive, efficient and hassle free valuation service.” Shelley Wood Co-Founder, Director Gemba Advantage Ltd. 

“Thank you for your service! I’m happy to say the report was provided fast with all the details mentioned, all the appropriate questions been asked. We will be pleased to work with you in future!”  Oksana Eftimiadi, Finance Netcracker Technology

Rob Andrews LLB Hons, MCIArb

Rob Andrews is a solutions focused, commercial solicitor with over 25 years’ experience of advising SME business owners/management on the range of legal issues they face across the life of their business.

Currently, a consultant solicitor with two practices, one national and the other based in the West Midlands, Rob is also an accredited CMC registered mediator with Clerksroom and a frequent speaker/presenter/trainer on subjects such as buying/selling businesses, data protection/privacy law, and dispute resolution.

Rob’s expertise lies in two main areas:

1. Helping clients establish, grow, and often exit their business.
From setting up business structures, to advising on business contracts (terms and conditions, commercial contracts etc), engaging key staff, and bringing on investors through to identifying and implementing exit strategies, including dealing with mergers, joint ventures, restructuring, business sales and purchases.

2. Helping clients resolve or avoid disputes. Including audits to reduce and manage risk, training on due diligence when contracting with suppliers and customers, through to dispute resolution procedures of all types.

Joe Willcox DipPFS

Joe helps entrepreneurs to realise the value from their business and ensure that all of the hard work that goes into building and running their business does not go to waste. Frequently business owners will have all of their focus taken up by the day-to-day operations of their work and neglect to manage their own financial planning.

Joe’s expertise is in helping bridge business and personal financial planning, and may involve creating investment strategies in the run up to a business sale, for example making use of pension allowances. Alternatively, Joe can help you formulate strategies to utilise the sale proceeds from your business.

For more information, please visit https://www.willcoxwealthmanagement.co.uk/

Joe runs Willcox Wealth Management. Wilcox Wealth Management is an Appointed Representative of and represents only St. James’s Place Wealth Management plc (which is authorised and regulated by the Financial Conduct Authority) for the purpose of advising solely on the Group’s wealth management products and services, more details of which are set out on the Group’s website www.sjp.co.uk/products. The title ‘Partner Practice’ is the marketing term used to describe St. James’s Place representatives.